Senior Digital Performance Manager

The role

You will be the lead manager of your own (national and/or international) client portfolio of digital performance campaigns, and you are responsible for the campaign results. You act as the main senior contact for client stakeholders across all digital media channels and guide the daily operational team.

What you will do

• Lead the overall performance campaigns and results for your own client portfolio
• Act as the primary senior contact for clients across all digital media channels
• Give clear direction to the daily operational team of specialists and projects
• Translate business KPIs (revenue, margin, LTV) into digital performance KPIs (ROAS, CPA, MER, incrementality)
• Work closely with Client Delivery, Planning, Media Performance Directors and Solution teams
• Optimise budget allocation across channels and monitor data quality and measurement, reporting and attribution
• Identify commercial opportunities, write growth proposals and take a leading role in pitches and client reviews
• Contribute to the development of the Digital Optimization practice

Required qualifications

• At least 5+ years of digital campaign experience
• Fluency in spoken and written Dutch (mandatory)
• Residency in the Netherlands (mandatory)
• Applied expertise in Performance Marketing, Total Search, Video, Gaming, Retail Media and/or Social Commerce
• Experience managing complex, possibly international digital campaigns
• Ability to translate business objectives into measurable media strategies
• Strong stakeholder management with senior client contacts
• Commercial drive and ability to spot growth opportunities
• AI, data and technology fluency

Benefits

• Growth opportunities in an innovative, dynamic team focused on AI transformation
• 8% holiday allowance and 26 holiday days per year (plus 9 extra purchasable)
• Hybrid working allowance of €30 net per month (full-time)
• Full travel expense reimbursement via the Shuttel card
• Access to the M Academy for hard and soft skills training and workshops
• Phone allowance of €57,50 net per month (BYOD)
• €10 monthly Epassi allowance for personal needs
• Lunch facilities, canteen and barista for fresh coffee
• Collective health insurance
• Flexibility to work from home, during set hours, and for a period abroad (EU)

Before you apply

• Dutch fluency and residency in the Netherlands are mandatory

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.