Senior Associate, Direct Activation

The role

You will lead media investment work across TV, Radio and Digital Direct, managing vendor relationships and translating approved strategies into media buys. You will also run end-to-end campaign activation and stewardship, using MediaOcean, and analyze performance with tools such as NLogic and Lens.

What you will do

• Support and lead development and execution of media investment recommendations, including RFPs and evaluating opportunities
• Manage vendor relationships across Radio and Digital Direct
• Represent the activation team in vendor negotiations, industry discussions and client-facing meetings
• Translate approved media strategies into accurate media buys across direct digital and broadcast platforms
• Lead end-to-end execution and maintenance of media investments using MediaOcean
• Work with Planning and Ad Operations teams to ensure on-time campaign launches
• Monitor campaign delivery and address discrepancies or performance issues
• Use NLogic and Lens to evaluate audience trends, performance data and reach
• Conduct pre-campaign validation checks and post-campaign analyses
• Maintain accuracy across client budgets, buy specs and investment tracking ledgers

Required qualifications

• At least 2 years of hands-on media buying, planning or investment experience in a media agency environment, with exposure to radio and direct digital channels
• Demonstrated expertise and daily hands-on proficiency with MediaOcean
• Proven track record in TV, Radio and Digital Direct media buying
• Comfortable managing substantial client budgets, with sharp mathematical and analytical skills
• Strong initiative and confidence to work independently and make sound decisions
• Outstanding organizational and time-management skills
• Exceptional written and verbal communication skills

Nice to have

• Prior experience or familiarity with NLogic or Lens

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• The base salary range is a posting-stated range; individual compensation varies by location, business needs, responsibility, experience and qualifications
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.