Senior Associate, Planning

The role

You will support the Manager in building communication plan options and media recommendations. You will analyse data, prepare position papers, monitor media execution and train Associates.

What you will do

• Partner with the Manager on communication plan options and recommendations.
• Gather and analyse data for consumer-insights-driven media recommendations.
• Deliver POVs and position papers on key client issues or opportunities.
• Ensure accurate budget control and flow of media activity; keep the Manager and client contacts updated.
• Monitor buys and schedules.
• Prepare media authorizations per approved plans and project requests.
• Train and develop Associate(s) and review their work for accuracy.
• Maintain strong, collaborative working relationships with internal and external teams and partners.
• Deliver all work on time and accurately.

Required qualifications

• Bachelor's Degree in Marketing, Media or Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning or communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development and communication goals (reach/frequency).
• Proficiency with systems and tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with specific proficiency in MS Excel, Word and PowerPoint.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to employee resource groups.
• Investment in employee learning and development.
• Access to the global WPP Media and WPP networks.

Before you apply

• Benefits may vary by office or country.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. The role sits within Wavemaker, a leading brand within WPP Media.