Senior Associate, Media Optimization

The role

You will manage programmatic media campaigns from setup to reporting, including QA, optimization, and performance checks. You will work with account teams, analysts and AI experts to deliver client investment goals and budget growth.

What you will do

• Plan the structure and set up programmatic campaigns (for example TTD, Xandr, DV360, Amazon).
• Manage campaign and creative setup, tracking, QA, pacing, optimizations and profitability updates.
• Troubleshoot creative, HTML tag, pixel and verification issues with internal teams.
• Develop tagging strategies with account teams.
• Drive test and scale programs and share new optimization tactics.
• Turn data-backed insights into recommendations that enhance client strategy.
• Educate account teams on campaign setup, data collection and platform use.
• Complete requests in internal data management platforms.
• Investigate and resolve discrepancies.
• Create and implement new team processes and procedures.

Required qualifications

• 1+ years of experience on biddable or programmatic platforms such as DV360, The Trade Desk or Xandr (ideally including certification).
• Experience with one or more ad servers (DCM, Sizmek, AdForm).
• Knowledge of HTML, XML and JavaScript in an advertising context.
• Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs.
• Proficiency in Excel (Pivot Tables, VLOOKUP and similar) is required.
• Strong analytical skills and an affinity for numbers.
• Excellent interpersonal and communication skills, written and verbal.
• Ability to form strong relationships with internal and external teams.
• Self-starter attitude, highly organized, with strong time management.
• Bachelor's degree OR Associate's degree with at least 1 year of experience (including internships) in online advertising focused on trafficking and operations.

Nice to have

• Understanding of video and DOOH advertising and related metrics.
• Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn tools such as HTML, BigQuery and Python.
• Experience with Google Analytics.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• Accommodations and flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.