National Broadcast Buying Associate

The role

You will support national broadcast media campaigns by managing media buying, monitoring delivery, and tracking performance against KPIs. You will also coordinate billing and reconciliation, keep system records accurate, and prepare campaign reports.

What you will do

• Support execution, implementation, and optimization of national broadcast media campaigns
• Manage media buying activities
• Monitor campaign delivery and track performance against KPIs
• Coordinate billing and reconciliation processes
• Maintain accurate system records
• Prepare campaign reporting
• Work with internal teams, clients, agencies, and media vendors
• Ensure campaigns are executed efficiently, on budget, and in compliance with company policies

Required qualifications

• 6 to 18 months of experience in media buying, campaign execution, broadcast planning, or advertising operations
• Strong proficiency in Microsoft Excel and PowerPoint
• Ability to analyze campaign performance and prepare reports
• Knowledge of media research and measurement tools such as IBOPE (TV Data, Monitor), CPI, Comscore, Admetricks, and Google Analytics
• Understanding of media buying processes, audience analysis, campaign monitoring, profitability analysis, and vendor management across multiple media channels
• Strong organizational, analytical, and communication skills
• Ability to manage multiple priorities and collaborate with cross-functional teams
• Ability to maintain strong relationships with clients, agencies, and media partners

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is part of WPP, a growth partner for the world's leading brands.