Associate, Insights & Analytics, GOC

Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico. Posted 23 days ago

The role

You will support the execution and management of creative tests across multiple markets and help with creative-related analysis projects. You will work with creative testing, analytics and cross-discipline teams across Europe and Asia/Australia to evaluate creative quality.

What you will do

Champion real-time data QA, input, and formatting to ensure successful implementation of creative tests
Proactively identify and resolve program and project issues, escalating appropriately
Ensure the active maintenance of project documentation, including detailed schedules and communications
Stay up to date on product offerings and how they affect creative testing
Liaise with vendors and clients

Required qualifications

Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent
Degree in Analytics, Technology, Marketing, Advertising or equivalent experience
At least C1 English language proficiency or equivalent
1-3 years of experience in a marketing analytics-based role, preferably in a media agency
Proficiency in Excel and PowerPoint
Exposure to measurement of Brand and Direct Response marketing campaigns
Strong project management skills
Strong verbal and written communication
Strong attention to detail and ability to manage multiple tasks
Highly organized and efficient under pressure
Natural affinity for numbers and data, with a passion for solving problems through data

Nice to have

Experience in data analysis and/or advertising creative asset management
Google Workspace experience
Experience with generative AI tools (Gemini, ChatGPT)
Experience with programming languages such as R, SQL, and Python

Benefits

A workplace that invests in your career, cares for you, and is fun and engaging

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About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It works through WPP Open and Open Intelligence.