Associate Director, Research Insights

The role

Manage research projects that support planning, investment and client teams. Turn business questions into insights and recommendations, and help manage research and data contracts and subscriptions.

What you will do

• Manage research projects supporting planning, investment and client teams.
• Translate business questions into appropriate research approaches using available data, tools and resources.
• Analyze audience, consumer, competitive and marketplace information to develop actionable insights and recommendations.
• Develop presentations, POVs and research materials for internal and client-facing audiences.
• Partner with planning, investment and client teams on research and insight requirements.
• Leverage AI and emerging technologies to enhance research and automate repeatable workflows where appropriate.
• Develop familiarity with WPP Media's syndicated research, competitive intelligence and planning tools.
• Support the Director with coordination of Research and data contracts, subscriptions and renewals.
• Work with Procurement and Finance as required on Research operations.
• Track usage and business requirements across Research tools and data resources.

Required qualifications

• 6 to 8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
• Broad understanding of the media and advertising ecosystem across traditional and digital channels.
• Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
• Ability to independently manage research projects from brief through analysis and presentation.
• Strong analytical skills and ability to translate data into clear insights and recommendations.
• Strong written and verbal communication skills.
• Good project management and organizational skills, with the ability to manage multiple priorities.
• Proficiency with AI-enabled tools and LLMs.
• Proficiency in Excel and PowerPoint and familiarity with major media and research platforms.

Nice to have

• Experience working with planning, investment, strategy or client teams.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Professional development and access to the global WPP Media and WPP networks

Before you apply

• Benefits may vary by office or country.

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. The company describes itself as AI-driven and works through the WPP Open platform.