Senior Manager, Strategy, India

The role

You will lead strategy for one of WPP Media's top global clients, Google, and work independently on an assigned business. You will also contribute to wider brand, cross-business and portfolio strategy projects with the strategy team.

What you will do

• Use audience and media tools to identify insights
• Translate insights into media strategy and go-to-market recommendations
• Work with planning and activation teams on campaign and business briefs
• Lead strategy for the assigned business independently
• Contribute to Brand AOPs, quarterly planning and campaign strategy
• Create integrated channel recommendations across digital and offline media
• Develop point-of-view documents and strategic narratives on audience, category and media trends
• Build reusable strategic frameworks and learnings across campaigns
• Act as key point of contact for the team with the agency and clients
• Drive annual, half-yearly and quarterly planning

Required qualifications

• 4-6 years of relevant experience in a media agency
• Exposure to the tech/smartphone category (at least one)
• Hands-on working knowledge of TGI and GWI, used personally for audience and media analysis
• Hands-on expertise in Comscore and similar tools
• Ability to articulate the role of online and offline media channels in an integrated strategy
• Strong understanding of audience segmentation, media consumption, affinity and reach/penetration analysis
• Ability to reconcile multiple data sources into one strategic recommendation
• Strong communication, presentation and strategic storytelling skills
• Strong problem-solving and critical-thinking skills

Nice to have

• Experience working on pitches
• Experience contributing to pitches and senior client quarterly business reviews

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Access to the global WPP Media and WPP networks for learning and growth

Before you apply

• Hands-on use of TGI and GWI is mandatory; candidates must have personally used these tools, not only consumed outputs from others

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships. It is an AI-driven media operating unit that delivers creative personalisation at scale.