Director, Planning,UK

The role

You will lead the strategic communications planning output across BT Group's brands, including EE, BT, Plusnet and BT Business. You will report to the VP/Head of Strategy & Comms Planning, manage the planning team, and partner with creative agencies on the BT Group roster.

What you will do

• Take ownership of the quality and rigour of all comms planning deliverables across EE, BT, Plusnet and BT Business
• Turn Stage 0 portfolio growth strategies into actionable comms ecosystems and full-funnel journeys
• Find sharp, tension-led insights that unlock media behaviours
• Package complex strategies into clear, executive-ready presentations for senior client marketers
• Partner with creative and BT strategists across the agency roster and help shape creative work early
• Keep distinct tone and roles across consumer brands and bring consumer-style storytelling into BT Business
• Mentor and coach planners and run team planning culture, training and best-practice toolkits
• Build a team culture of conviction and strategic confidence

Required qualifications

• Experience in senior comms strategy, connections planning or integrated strategy roles within top-tier media or creative agencies
• Ability to distil complex, data-dense inputs into clear stories for CMOs and marketing directors
• Ability to find human truths and cultural tensions, and prove why the data matters
• Experience working alongside top creative agency strategy leads
• Consumer comms experience, with agility to handle B2B account nuances
• Natural mentor who develops planners and builds team morale

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks for learning and professional connections
• Employee resource groups and in-office events

Before you apply

• WPP Media is an equal opportunity employer and considers applicants without discrimination
• Applicants may discuss accommodations or flexibility with the hiring team during interview
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and Open Intelligence.