Associate, Media, Lebanon

The role

The Media Executive leads the development and execution of digital media strategies to grow the client's online presence, drive engagement and reach marketing goals. The role includes managing campaigns from planning through execution and reporting on results.

What you will do

• Support the development of integrated media strategies and plans based on client objectives, audiences, budgets and market insights.
• Develop detailed media plans across digital and offline channels, with budgets, timelines and KPIs accurately reflected.
• Manage campaigns from planning through execution, briefing internal teams and media partners and ensuring on-time launch.
• Work with digital trading teams on Meta, Google, TikTok and other channels to set up and optimize campaigns.
• Monitor campaign performance and budgets, identifying optimization opportunities and flagging concerns.
• Prepare weekly, monthly and post-campaign reports with insights and recommendations.
• Manage day-to-day client requests and communication.
• Coordinate with internal teams, suppliers and media partners on proposals, forecasts, costs and performance data.
• Support offline media planning and implementation, including OOH.
• Conduct competitive, audience and market analysis to support media strategy.

Required qualifications

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• At least 1 year of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation and campaign management.
• Strong understanding of social media, SEO, SEM and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics and social media insights.
• Excellent communication, organizational and analytical skills.
• Ability to lead projects, manage multiple tasks and meet deadlines.

Benefits

• Competitive medical, vision and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks and learning opportunities.
• Employee resource groups and in-office events.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, a WPP Media brand, focuses on delivering Good Growth for clients.