SEO Specialist – Total Search, GEO & GSO

The role

You will run day-to-day SEO work and help adopt WPP Media's Total Search strategy. The role covers traditional search, GEO/GSO and AI-search visibility, and how SEO connects with paid search, content, Digital PR, social and commerce.

What you will do

• Conduct keyword, competitor and search-intent research.
• Complete technical SEO audits and produce prioritised recommendations.
• Create content briefs and optimise website copy, metadata and internal linking.
• Monitor organic visibility, rankings, traffic, engagement and conversions.
• Conduct or support GEO/GSO audits of how brands are cited in AI-generated answers.
• Collaborate with paid-search teams on channel overlap and search gaps.
• Apply WPP Media's Total Search principles to planning and execution.
• Produce reports that explain performance, insights, actions and business impact.
• Track traditional SEO metrics alongside AI-search indicators.
• Explain GEO/GSO findings clearly to non-specialist stakeholders.

Required qualifications

• Hands-on professional SEO experience.
• Practical experience in GEO, GSO or AI-search optimisation, with examples.
• Understanding of Total Search, Integrated Search or an equivalent cross-channel search approach.
• Working knowledge of technical, on-page and content SEO.
• Experience using analytics, search-performance and SEO research tools.
• Ability to turn analysis into clear, executable recommendations.
• Ability to manage deliverables with limited supervision.
• Strong initiative and evidence of self-directed learning.
• Clear written and verbal communication skills.
• Ability to collaborate with paid search, content, PR, analytics and technical teams.

Nice to have

• Paid and organic search integration.
• Digital PR, entity optimisation or authority building.
• Schema markup and structured data.
• E-commerce, social search or commerce search.
• Looker Studio, Power BI or other reporting tools.
• SEO platforms such as Screaming Frog, Semrush, Ahrefs, BrightEdge or Lumar.
• AI-visibility monitoring or prompt-tracking tools.
• Automation or AI agents used for research, analysis, content or reporting.

Before you apply

• Practical GEO, GSO or AI-search experience is required. Theoretical awareness alone is not enough.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is part of WPP, a growth partner for the world's leading brands.