Associate Director, Social

The role

You will lead the paid social strategy and day-to-day work for one or more key client accounts. You will act as the senior paid social authority, manage budgets and performance, and lead and develop account team members.

What you will do

• Act as the senior, day-to-day paid social lead for assigned accounts and build long-term client partnerships.
• Lead senior client meetings, performance reviews and strategic planning sessions.
• Translate client business goals into paid social strategies, frameworks and roadmaps.
• Lead integrated paid social strategies across Meta, TikTok, Snapchat, Pinterest, LinkedIn, X and emerging channels.
• Oversee campaign planning, activation, optimisation and testing.
• Maintain oversight of account budgets, forecasting and pacing.
• Partner with planning, data, analytics and creative teams on cross-channel outcomes.
• Lead, mentor and develop Account Managers, Senior Executives and Executives.
• Act as the primary escalation point for client or campaign issues.
• Drive continuous improvement across processes, tools and ways of working.

Required qualifications

• Significant experience in paid social media, ideally within an agency environment.
• Deep expertise across major paid social platforms and social performance frameworks.
• Proven experience leading teams and managing senior-level client relationships.
• Strong strategic thinking, connecting platform activity to business and commercial outcomes.
• Excellent communication, storytelling and stakeholder-management skills.
• High attention to detail, managing complex accounts and multiple workstreams at once.
• Right to work in the UK.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks
• Employee resource groups and in-office events

Before you apply

• Applicants must have the right to work in the UK.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.