Manager, Paid Search

The role

You will own the day-to-day running of paid search activity, including testing, media plans, optimisation and analysis. You will manage one or several junior team members and act as a key contact for the Global Hub.

What you will do

• Manage your and your team's designated search accounts and ensure timely optimisation
• Look for tactical and strategic optimisation opportunities and forecast results
• Work with the AD to devise campaign strategy and deliver campaigns
• Take responsibility for client or team deliverables such as performance commentary and weekly reporting
• Ensure adherence to paid search best practices and contribute to their development
• Build relationships with the Global Hub, clients and key suppliers
• Share knowledge of client sectors to build strategies and plans
• Lead, coach and give feedback to one or several junior team members
• Delegate and manage workloads across the team and Global Hub
• Assist with recruitment and attend interviews

Required qualifications

• Paid search expertise with current, dated certifications
• Excellent knowledge of bid management, core PPC technology platforms and data analysis
• Understanding of the strategic and tactical application of paid search and digital marketing
• Ability to lead continuous innovation and test and learn opportunities
• Ability to motivate a team and create a positive climate for performance
• Ability to communicate effectively with people from diverse backgrounds, cultures and countries

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to WPP Media and WPP global networks and learning opportunities
• Employee resource groups and in-office events

Before you apply

• Must have the right to work in the UK
• Hybrid working, with teams in the office around four days a week
• Accommodations or flexibility can be discussed with the hiring team during interviews
• Only candidates selected for interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.