Influencer Marketing Manager – The Coca-Cola Company

The role

This person will lead influencer marketing strategy and campaigns end-to-end for The Coca-Cola Company brands. The role covers planning, creator selection, measurement and optimization, and working with agencies, creators and technology partners.

What you will do

• Develop and present influencer marketing strategies aligned with business and brand objectives.
• Lead end-to-end influencer marketing campaigns, including planning, briefing, creator selection, content approvals, publishing and performance tracking.
• Build and scale influencer marketing capabilities, processes and operating models.
• Manage relationships with agencies, creators, technology partners and cross-functional stakeholders.
• Lead test-and-learn initiatives to validate new creator, content, platform and audience approaches.
• Manage campaign budgets and identify opportunities to improve return on investment.
• Analyze campaign performance, extract actionable insights and translate learnings into optimization recommendations.
• Monitor industry trends, emerging platforms and creator economy developments.

Required qualifications

• 4+ years of experience in influencer marketing, digital marketing, media, strategy or related fields.
• Strong English communication skills, both written and spoken.
• Strategic and analytical mindset.
• Strong stakeholder management and organizational skills, with excellent follow-up capabilities.
• Ability to work effectively across cross-functional teams, agencies, platform partners and internal stakeholders.
• Data-driven approach with experience in campaign measurement, performance analysis and insight generation.
• Excellent communication, presentation, negotiation and project management skills.
• Proactive and solution-oriented, able to manage multiple priorities in a fast-paced environment.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Employee resource groups and in-office events.
• Access to the global WPP Media and WPP networks for learning and professional connections.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. This role supports The Coca-Cola Company, with EssenceMediacom, part of WPP, as the hiring agency.