Associate Director, Client Leadership

The role

This Associate Director will lead client work on the Unilever account within the UK Connections Planning team. The role covers designing audiences, connections, content and measurement, and managing campaigns and annual planning as the key liaison between clients and channel specialists.

What you will do

• Build and target audiences in addressable and non-addressable media to validate the media approach
• Design how and where to connect with defined audiences, especially hard to reach or low media engagement audiences, for brand and performance campaigns
• Connect the data held by the client, media owners and internal teams to plan most effectively
• Design the connections ecosystem and plan with channel specialists, covering paid, owned and earned media
• Manage campaigns day to day and annual planning as a key liaison between clients and channel specialists
• Design measurement and testing frameworks to inform, measure and optimise live campaigns
• Manage and develop others' skills
• Write clear, universal briefs for specialist teams that meet the client's brief
• Present with conviction, manage senior client relationships and lead challenging conversations

Required qualifications

• Knowledge of all media channels and their role in a communications strategy
• Interest in brand and performance campaigns, with some knowledge of ecommerce
• Excellent knowledge of audience research and planning tools such as TGI and Touchpoints
• Ability to draw clear insights and implications for media from different insight systems
• Passion for media and understanding of what makes a great media campaign
• Ability to create holistic, digestible measurement frameworks with KPIs, methods and tracking
• Confidence presenting, managing senior client relationships and running agency team sessions
• Attention to detail, accuracy, deadline management and strong organisation
• Open minded, flexible and with a challenger mindset
• Right to work in the UK

Nice to have

• Familiarity with alternative sources such as media owner tools and data

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the global WPP Media and WPP networks
• Employee resource groups and in-office events

Before you apply

• Candidates must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.