Account Manager, Search

The role

You will lead paid search performance for TikTok for Business across 24 international markets. You will own conversion, pipeline and ROI targets and manage a team of four activation specialists in Poland.

What you will do

• Own paid search performance across 24 markets, with accountability for conversion, pipeline and ROI targets.
• Drive optimisation across bidding, audiences, keywords, creative assets, landing pages and measurement.
• Develop and execute a testing roadmap to identify opportunities and improve performance at scale.
• Build scalable account structures and processes that support global growth.
• Partner with analytics teams on tracking, attribution and measurement frameworks.
• Manage and develop a team of four activation specialists based in the Poland hub.
• Act as the primary coordination point between onshore and offshore teams.
• Drive operational excellence through organisation, prioritisation and workflow management.

Required qualifications

• Proven experience managing large-scale paid search programmes with a focus on performance outcomes.
• Deep understanding of optimisation, experimentation, measurement and conversion-focused marketing.
• Highly analytical and comfortable working with large datasets to drive decisions.
• Strong project management skills across multiple priorities and markets.
• Excellent communicator who can align stakeholders, influence teams and give clear direction.
• Comfortable in a fast-paced environment with a high degree of ownership and autonomy.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to WPP Media and WPP global networks for learning and professional connections.
• Employee resource groups and in-office events.

Before you apply

• Applicants must have the right to work in the UK.
• Benefits may vary by office or country.
• Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.