Manager, Search, GCS

The role

You will lead paid search performance marketing for TikTok for Business across 24 international markets. The role focuses on conversions, pipeline growth and ROI, and you will manage a team of four specialists in a Poland hub.

What you will do

• Own paid search performance across 24 markets, with accountability for conversion, pipeline and ROI targets.
• Drive ongoing optimisation across bidding, audiences, keywords, creative assets, landing pages and measurement.
• Develop and execute a testing roadmap to improve performance at scale.
• Build scalable account structures and processes that support global growth.
• Partner with analytics teams on tracking, attribution and measurement frameworks.
• Use data to uncover trends, diagnose performance issues and influence investment decisions.
• Manage and develop a team of four activation specialists based in the Poland hub.
• Act as the primary coordination point between onshore and offshore teams.
• Drive operational excellence through organisation, prioritisation and workflow management.

Required qualifications

• Proven experience managing large-scale paid search programmes with a focus on performance outcomes.
• Deep understanding of optimisation, experimentation, measurement and conversion-focused marketing.
• Highly analytical and comfortable working with large datasets.
• Strong project management skills with the ability to manage multiple priorities across markets.
• Excellent communicator who can align stakeholders, influence teams and give clear direction.
• Comfortable operating in a fast-paced environment with a high degree of ownership and autonomy.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to the WPP Media and WPP global networks for learning and professional connections
• Employee resource groups and in-office events

Before you apply

• The right to work in the UK is required.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is an equal opportunity employer.