Wppmedia
Manager, Solutions - Activation
London, United Kingdom. Posted a month ago
The role
You will manage the full lifecycle of campaigns for a portfolio of clients as part of the WPP Media Solutions activation team. You will also lead a team of onshore and offshore activation specialists.
What you will do
- Oversee the full lifecycle of campaign management for a portfolio of clients
- Act as the final approval point for all campaigns launched by your team
- Drive the testing strategy for your team's campaigns
- Contribute to forecasting and give technical recommendations to achieve campaign goals
- Support Solutions Planning with strategic responses to client briefs, including audience and tech recommendations
- Assist in monetisation strategies for your team's campaigns
- Serve as the primary activation contact for Solutions Development teams
- Troubleshoot campaign issues and escalate complex ones
- Ensure financial accuracy across the campaign portfolio
- Oversee the reporting process for your portfolio to ensure accuracy
Required qualifications
- Experience in advertising operations, programmatic trading, or campaign management
- Familiarity with multiple DSPs: The Trade Desk, DV360, ADSP, Perion
- Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation and relevant metrics
- A passion for driving campaign performance
- Highly organised, with excellent time-management and prioritisation skills
- Keen attention to detail
- Ability to manage expectations, work at a fast pace and build strong colleague relationships
- Proficiency in Excel and analytical skills; willingness to learn key business systems
- A data-driven, performance-focused programmatic expert
- Independent initiative combined with a collaborative spirit
- Exceptional communication skills for technical and non-technical audiences
- Ability to build strong relationships to meet client needs
Nice to have
- Exposure to SSPs
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Access to global WPP Media and WPP networks for growth and learning
- Employee resource groups
- Frequent in-office events
Before you apply
- The role requires the right to work in the UK
About the company
WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.