Director, Implementation Planning, GCS

The role

Lead the evolution of the Implementation Planning offer for the Estée Lauder Companies (ELC) beauty portfolio. Build integrated digital roadmaps across Search, Social and Programmatic, and drive digital and data transformation across brands such as Estée Lauder, MAC, Bobbi Brown, Clinique, Tom Ford and Jo Malone London.

What you will do

• Lead the evolution of the Implementation Planning offer for the ELC portfolio and own the commercial plan across multiple brands.
• Develop integrated digital roadmaps across Search, Social and Programmatic, aligned with D2C performance and brand-building.
• Assess ELC's digital maturity and create growth roadmaps using forecasting models, dashboards and GA4 metrics.
• Design and embed a test-and-learn agenda for the beauty category and share learnings across brands.
• Define and engage high-value beauty audiences using first-, second- and third-party data strategies.
• Partner with Strategy, Comms Planning, Activation, AdTech and Data teams to turn ambition into executable digital plans.

Required qualifications

• Significant digital planning leadership experience across Search, Social and Programmatic.
• Strong D2C and strategic capability, translating brand and commercial objectives into actionable digital plans.
• Advanced analytical and technical understanding of GA4, platform data, forecasting tools, ad technology and measurement frameworks.
• Excellent client and stakeholder leadership, with the ability to present complex media strategies and influence senior audiences.
• A curious, commercial and progressive mindset with a passion for the beauty category, innovation and AI-enabled capability.
• The right to work in the UK.

Nice to have

• Experience within complex multi-brand, retail, FMCG or beauty environments.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and professional connections
• Employee resource groups and in-office events

Before you apply

• Candidates must have the right to work in the UK.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.