Director, Strategy

The role

Lead media strategy and planning for WPP Media clients, turning insights into integrated media approaches across paid, owned, earned and shared channels. Coach planning teams and help grow agency revenue through new business and proposals.

What you will do

• Define the business challenge and the role of communications and media in solving it.
• Lead annual planning and major brief responses.
• Identify audience, market and cultural insights that guide strategy and activation.
• Translate strategy into an integrated media approach covering channels, audiences, phasing, messaging and budgets.
• Oversee client measurement frameworks and set planning and buying principles.
• Ensure clients have a clear strategy for data, technology and analytics, including WPP Open and AI tools.
• Advance digital, performance and commerce strategies that help clients grow.
• Shape narratives for key presentations and special projects.
• Identify incremental revenue opportunities and play a leading role in new business pitches.
• Coach junior and high-potential planners and build relationships with senior clients and partner agencies.

Required qualifications

• Significant experience developing integrated media and communications strategies within an agency, consultancy or client environment.
• Strong understanding of marketing, advertising and the wider media ecosystem.
• A track record of converting insight into clear strategic direction and effective activation across paid, owned, earned and shared channels.
• Confidence working with data, analytics, technology and AI-enabled planning tools.
• Strong knowledge of digital, performance and commerce.
• Exceptional written, verbal and presentation skills.
• Commercial acumen and experience developing proposals and contributing to or leading pitches.
• Strong people leadership, coaching and collaboration skills.
• Excellent judgement, attention to detail and the ability to prioritise across multiple high-profile projects.
• Honesty, integrity, curiosity and a constructive desire to find a better way.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to WPP Media and WPP global networks for learning and professional connections.
• Employee resource groups and in-office events.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.