Digital Planner

The role

You will build tactical digital media plans that meet the agency's and WPP Media's briefing goals and timings. You will also track and analyze campaigns to check they hit their set objectives.

What you will do

• Develop digital strategies.
• Prepare media plans.
• Allocate investment by channel and define audiences.
• Project KPIs and build proposals for clients.
• Identify growth opportunities.
• Coordinate with account teams and implementation.
• Present strategies and results.
• Analyze trends and competitors.

Required qualifications

• Completed bachelor's degree.
• Advanced English (B2+).
• At least 3 years of experience in digital media planning, media agencies, digital marketing or advertising.
• Strong understanding of the digital ecosystem.
• Ability to integrate channels such as Meta, TikTok, Google Ads and OTT into media recommendations based on business goals and performance.
• Advanced Excel.
• Advanced PowerPoint.
• Google Analytics 4.
• Looker Studio.
• Google Ads, Meta Ads and TikTok Ads.

Nice to have

• SimilarWeb.
• Comscore.
• Knowledge of TV planning or audience tools.

Benefits

• Medical, vision and dental insurance.
• Group retirement plans.
• A generous paid time off program.
• Discounts with partners.
• Wellbeing and mental health days.
• Employee resource groups.
• Frequent in-office events.
• Access to the global WPP Media and WPP network for learning and professional connections.

Before you apply

• Equal opportunity employer; applications are considered without discrimination.
• Only selected candidates will be contacted for an interview.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.