Director, Social, GCS

The role

Lead paid social for designated clients and campaigns within the Media Activation team. Oversee campaigns, manage vendor relationships, and set paid social best practices across regions.

What you will do

• Oversee designated account campaigns and weave them into the overall cross-channel strategy
• Support capacity planning and resource management for the team
• Develop paid social best practices with the global EMEA and APAC team
• Act as primary contact between the Media Activation team and internal and external stakeholders
• Build strong relationships with clients and key suppliers
• Develop in-depth knowledge of paid social platforms, bid-management platforms and programmatic buying via DSPs
• Manage and develop paid social vendor relationships
• Identify and evaluate new platforms, partners and integrations
• Develop thought leadership pieces and case studies
• Deliver quarterly, semi-annual or annual updates on work quality

Required qualifications

• Proven experience at Activation Director level in a Digital Media or Advertising role, including some P&L management
• Proven project management, leadership and people management experience
• Experience planning and running large-scale paid social activity on Facebook, Twitter and LinkedIn, directly or via third-party platforms
• Excellent knowledge of media planning fundamentals such as reach, frequency, channels and formats
• Experience managing paid social vendor relationships
• Regularly contributes to paid social best practices and campaign processes
• Responsible for end-of-quarter wrap-up and review of biddable campaigns
• Responsible for biddable media planning and strategy

Nice to have

• Experience with Google Analytics, plus certification
• Experience with programmatically-bought paid social activity
• Some experience with paid search, programmatic display and reservation-based buying

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups and in-office events
• Access to global WPP Media and WPP networks for learning and growth

Before you apply

• Applicants must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.