Influencer Marketing Lead

Mexico City, Mexico. Posted 24 days ago

The role

Develop and run influencer marketing strategies for Coca-Cola Mexico and other brands in the Mexican market. Manage campaigns from brief to reporting, and act as the main contact for Coca-Cola Mexico's brand teams.

What you will do

Develop and implement influencer marketing strategies.
Do market research, audience analysis and trend forecasting.
Define KPIs and measurement frameworks.
Identify, reach out to and select influencers.
Build and keep relationships with influencers in the Mexican market.
Manage campaigns from start to finish, including briefs, content, legal compliance, contracts and budgets.
Oversee content review and approval.
Serve as primary contact for Coca-Cola Mexico's brand teams.
Track, analyze and report on campaign performance.
Use influencer marketing platforms and analytics tools.

Required qualifications

Bachelor's degree in Marketing, Communications, Public Relations or a related field.
Fluent English, written and spoken.
Experience with CPG/FMCG brands, ideally in beverages.
More than 5 years of dedicated influencer marketing experience.
Knowledge of influencer marketing platforms and analytics suites such as Upfluence, Brandwatch, CreatorIQ and HypeAuditor.
Proficiency in PowerPoint and Excel.
Experience with the Mexican social media landscape, including TikTok, Instagram, YouTube, Facebook and X.
Strategic thinking, negotiation, analytical and project management skills.
Excellent verbal, written and presentation communication.
Ability to work collaboratively and a passion for innovation.

Nice to have

Experience with CPG/FMCG brands, ideally in the beverage industry.

Benefits

Competitive medical insurance.
Group retirement plans.
Vision and dental insurance.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Access to the global WPP Media and WPP networks for learning and growth.
Employee resource groups.
Frequent in-office events.

Before you apply

Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. It is part of WPP, a creative transformation company.