Pessoa Analista de Mídia Sênior - Retail Media

The role

You will plan, run and optimize Retail Media campaigns for large clients of the agency. You will analyze performance, present results and recommendations to clients, and support more junior team members.

What you will do

• Plan, run, track and optimize Retail Media campaigns according to client business and media goals.
• Develop media strategies across different funnel stages and performance objectives.
• Manage and optimize campaigns on Retail Media platforms and other digital channels.
• Analyze performance and identify opportunities for optimization and growth.
• Monitor KPIs such as ROAS, ROI, CTR, CPC, CPA, conversion, revenue and investment.
• Prepare analyses, reports and presentations, turning data into insights and strategic recommendations.
• Interface with clients, presenting results, strategies, learnings and action plans.
• Work with data, BI, planning, account and other operational teams.
• Follow trends, new solutions and formats in the Retail Media ecosystem.
• Support more junior professionals with technical development and daily activities.

Required qualifications

• Solid practical experience in digital media and performance.
• Hands-on knowledge of media platforms, performance analysis tools and metrics such as ROAS, ROI, CPA, CPC, CTR and conversion.
• Data analysis skills, report building and indicator interpretation.
• Experience preparing and presenting results reports to clients.
• Communication and relationship skills with internal teams and clients.
• Analytical, strategic, organized and proactive profile, with autonomy to work across multiple projects and clients.

Nice to have

• Experience in Retail Media.

Benefits

• SulAmérica medical and dental plan.
• Meal or food voucher.
• Life insurance.
• TotalPass.
• Birthday day off.
• Home office allowance.
• Extended maternity and paternity leave.
• Pharmacy discount.
• EAP (Employee Assistance Program).
• Growth opportunities.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Its clients use the WPP Open platform to see where, how and why their media investment is working.