Associate Vice President, Influencer Marketing, MENA

Dubai, United Arab Emirates. Posted a month ago

The role

Lead the strategy, operations, client management and team performance across all GOAT Beauty accounts. Build performance-led creator programs for beauty, skincare, cosmetics and personal care brands.

What you will do

Set end-to-end influencer and creator strategies across all GOAT Beauty accounts
Track beauty trends and integrate creator plans with brand campaigns and launches
Use data tools such as IBEX to choose creators and measure sales and ROI
Coach and develop a team of Influencer Directors, Account Managers and Strategists
Act as executive advisor to beauty client leadership and drive account growth
Lead quarterly business reviews and keep client satisfaction high
Support new business pitches and RFPs for beauty accounts
Standardise workflows for gifting, contracting, usage rights, approvals and reporting
Ensure compliance with FTC guidelines, cosmetic claims rules and brand safety
Monitor account profitability and oversee multi-million-dollar creator budgets

Required qualifications

5+ years of influencer marketing experience in Beauty, Skincare, Cosmetics or Personal Care
8–10+ years of overall experience in influencer marketing, social media or the creator economy
At least 3–4 years in a direct team management role
Deep knowledge of beauty trends, product launch cycles and cosmetic claims compliance
Experience leading and developing teams of 8+ direct and indirect reports
Proven experience designing and scaling operational processes for high-volume, multi-SKU campaigns
Experience managing C-suite and VP-level client relationships in beauty
Strong financial acumen, including managing multi-million-dollar budgets and margins

Before you apply

5+ years of beauty-specific influencer marketing experience is a must-have

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and powered by Open Intelligence.