Director, Measurement Science

The role

Lead measurement strategy for outcome-based media programs at WPP Media Solutions. Design incrementality studies, A/B tests and test-and-learn programs, and manage a team of three to four Associate Directors and Analysts.

What you will do

• Lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes.
• Design campaign measurement plans, incrementality studies, A/B tests and test-and-learn programs.
• Analyze demand-side platform data and logs, including The Trade Desk and Display & Video 360.
• Translate programmatic execution, bidding, pacing and audience decisions into measurement insights.
• Partner with trading, planning, investment and strategy teams on optimization, pricing and forecasting.
• Evaluate measurement partners, methodologies and platforms.
• Oversee development of measurement frameworks for incrementality, personalization and forecasting.
• Lead and develop a team of three to four Associate Directors and Analysts.
• Build the team's programmatic measurement capability through training and stakeholder support.
• Set a forward-looking view on measurement, including AI, clean-room data collaboration and cross-platform approaches.

Required qualifications

• 7+ years of experience in marketing, media, programmatic or client analytics, with substantial and current programmatic media exposure.
• Direct experience analyzing demand-side platform data and logs, particularly from The Trade Desk and Display & Video 360.
• Hands-on experience designing incrementality testing, A/B testing, campaign measurement and test-and-learn methodologies.
• Ability to explain how programmatic setup and execution affect measurement results and business outcomes.
• Experience evaluating measurement partners and turning findings into practical recommendations.
• Strong understanding of marketing mix modeling, multi-touch attribution, forecasting and causal measurement.
• People management experience, coaching and developing Associate Directors, Analysts and junior team members.
• Strong SQL skills for querying, joining and validating analytics data.
• Experience with Tableau or Power BI for executive-facing visualizations and presentations.

Nice to have

• Familiarity with Python.
• Familiarity with ad-tech platforms and campaign management systems.
• Familiarity with clean-room data collaboration or measurement environments such as Amazon Marketing Cloud, Ads Data Hub or InfoSum.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to employee resource groups.
• Frequent in-office events and holiday celebrations.
• Access to the global WPP Media and WPP networks for learning and connections.

Before you apply

• Benefits may vary by office and country.
• Only candidates selected for an interview will be contacted.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.