Associate Director, Implementational Planning

The role

You will lead EMEA campaign planning and strategy from the London hub, with a focus on local market strategies for Spain and Italy. You will also act as the link between the London office and the Delhi execution hub.

What you will do

• Collaborate with EMEA Media Solutions leadership to align on regional strategy and operational standards
• Lead development and oversight of local campaign strategies for key markets, including Spain and Italy
• Act as the strategic bridge between the London office and the Delhi execution hub
• Gain a strategic understanding of the client's business and KPIs, and spot industry trends and product opportunities in the EMEA region
• Drive account maturity through cross channel learning and advanced optimisation tactics for European markets
• Oversee campaign agendas and create plans to eradicate root causes of errors through rigorous tracking
• Work with local market planning teams to adapt central strategies to local market nuances
• Strategise and implement automation to increase efficiency across EMEA workstreams
• Partner with the Delhi hub team to bridge skill gaps and provide strategic context for execution
• Guide the extended team on hygiene tasks to optimise resource use

Required qualifications

• Extensive platform experience with one or more of: Meta, TikTok, DV360 (or other DSP), Google Ads
• Proven project management and leadership experience
• Deep knowledge of the EMEA media landscape, with specific experience managing campaigns in Spain and Italy
• Knowledge of media planning fundamentals such as reach, frequency, channels and formats
• Proven experience in media activation at Account Manager level or above, delivering brand and performance campaigns
• Experience running campaigns across multiple countries and languages
• Experience working with large brands in a complex structure within an agency environment
• Experience managing vendor relationships
• Right to work in the UK

Nice to have

• Travel, hospitality, or similar market experience
• Experience working within a global client

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Employee resource groups
• Growth and development opportunities across the WPP Media and WPP networks
• Frequent in-office events

Before you apply

• The role is UK based and requires the right to work in the UK
• Only candidates selected for an interview will be contacted
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It operates through WPP Open and Open Intelligence.