Associate Director, Video

The role

Lead AV planning and buying across a portfolio of clients, mainly Nationwide, Audible and JML. Own client briefs, build senior client relationships, and manage and develop the AV planning and buying team.

What you will do

• Lead AV planning and buying across clients such as Nationwide, Audible and JML.
• Deliver implementational planning across TV, BVOD/VOD/Online Video, and Cinema.
• Own responses to client briefs with insight-led storytelling backed by data.
• Oversee the day-to-day investment process for clients.
• Build strong senior client relationships and stay close to day-to-day client contacts.
• Support and develop direct reports through clear roles and career paths.
• Manage the AV planning and buying team with an inclusive leadership style.
• Maintain oversight of buying output and ensure contractual commitments and client guarantees are met.
• Drive innovation across AV output, including addressable TV, video and audio.
• Contribute to new business pitches and support onboarding of new clients.

Required qualifications

• Strong AV planning and buying experience across TV, BVOD/VOD, Online Video, and Cinema.
• Deep understanding of audience planning and translating insight into AV recommendations.
• Strong marketplace knowledge of AV viewing trends, content and developments.
• Knowledge of AV tools and booking systems such as MediaExplorer, DDS, AdvantEdge, techedge, Caria, Prisma and Adwords.
• Proven experience leading client accounts and building trusted senior client relationships.
• Experience managing and developing teams.
• Track record of delivering against client targets, guarantees and investment commitments.
• Commercially aware, with attention to detail across buying quality, value and financial forecasting.
• Understanding of measurement across AV channels.
• Strong negotiation skills and ability to influence clients, media owners and internal teams.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks and learning
• Employee resource groups and in-office events

Before you apply

• The role is UK based and requires the right to work in the UK.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is part of WPP, a growth partner for leading brands.