Search Associate Senior

The role

This role leads and optimizes SEO strategies across multiple brands and LATAM markets. The work covers organic visibility, qualified traffic and engagement, including AI-driven search initiatives.

What you will do

• Lead and optimize SEO strategies across multiple brands and LATAM markets
• Drive organic visibility, qualified traffic and engagement
• Oversee technical SEO and content optimization
• Oversee AI-driven search initiatives (AEO/GEO)
• Use data and industry insights to identify growth opportunities
• Collaborate with cross-functional teams and regional stakeholders to maximize search performance

Required qualifications

• 3 to 5 years of experience in SEO strategy and execution
• Strong expertise in Technical SEO, On-Page Optimization, Keyword Research and Content Strategy
• Experience with Google Analytics 4 (GA4) and Google Search Console
• Knowledge of AI-driven search optimization, including AEO, GEO, AI Overviews and LLM-based search platforms
• Proven ability to manage regional projects and analyze organic performance
• Proven ability to collaborate with cross-functional teams and stakeholders

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, a growth partner for the world's leading brands.