Intern, Content Analytics, Italy

The role

You will support the analysis of digital content performance and social media conversations for leading global brands. You will work with analysts and strategists to collect and interpret data, using AI-driven platforms such as WPP Open.

What you will do

• Support analysis of digital and social media performance, including engagement, reach, views, conversation volume and sentiment
• Analyze content performance to identify top-performing formats, narratives and emerging trends
• Assist in analyzing online conversations, consumer sentiment and emerging topics across social media, forums, blogs and news
• Support creation of reports, dashboards and presentations
• Conduct benchmark analyses of brand positioning and digital performance compared to competitors
• Work with data analysts, strategists and account teams on data-driven storytelling and campaign evaluation

Required qualifications

• Bachelor's or Master's degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields
• Strong interest in digital marketing, social media and data analysis
• Familiarity with major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and their metrics
• Basic knowledge of data analysis tools (Excel, Google Sheets)
• Curiosity for digital trends, online communities and content performance
• Strong analytical mindset and attention to detail
• Ability to synthesize data into clear insights
• Good communication and presentation skills
• Fluent English

Nice to have

• Experience with Power BI, Tableau or similar tools

Benefits

• Hands-on experience in digital analytics and content intelligence
• Exposure to global brands and multi-market digital strategies
• Training on social listening platforms, data analysis tools and reporting methodologies
• Work in an international, fast-paced media and marketing environment
• Competitive medical, group retirement plans, vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to employee resource groups and networks

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer with an open, inclusive culture.