Integrated Media Planning Lead

The role

You will plan and run integrated 360 media campaigns for a global FMCG client. You will work with digital, activation and delivery teams and build a partner relationship with the client.

What you will do

• Plan and run 360 media campaigns.
• Work with the HUB on digital campaigns (social, programmatic, YouTube video).
• Work on non-standard projects, creative activations and influencer work.
• Analyse data and use it for recommendations and optimisation.
• Adapt global guidelines to local conditions.
• Work with Activation and Delivery teams to bring all activities into one consistent communication.
• Build a partner relationship with the client and coordinate information flow between teams.

Required qualifications

• Experience planning and running integrated 360 media campaigns, especially digital (social, programmatic, video, direct).
• Experience in strategic media planning, creating recommendations and translating client business goals into media actions.
• Experience in campaign effectiveness analysis, data interpretation and optimisation against KPIs.
• Knowledge of Google Ads, DV360 and Meta Ads.
• Very good command of English for communication with the client and international teams.
• Independence, strategic thinking and ability to build partner relationships with clients.

Benefits

• Life insurance, starting after one month of cooperation.
• Contribution to English courses or sports card, starting after one month.
• Medical care, starting after one month.
• Discounts at the employee canteen.
• Workation after six months of work.
• Weekly office breakfasts for everyone.
• Regular team-building meetings.
• Extensive internal and external training offer.
• Option to join the Innovation Community (MARTECH innovation programme with Mspark).
• Access to technology tools intended to optimise working time.
• Referral programme for external hires.
• Career development within the group, including expert or managerial paths.

Before you apply

• Recruitment process: a phone call, then a meeting with the future manager and HR.
• Selected candidates are contacted after all applications are reviewed.

About the company

WPP Media is a global media organisation within the WPP group, bringing together Choreograph, EssenceMediacom, Mindshare and Wavemaker. It is a Top Employer Poland & Europe 2021–2025.