Media Planner

The role

As a Media Planner in the Agency Planning team, you will co-create 360° media strategies and plans for a well-known FMCG brand. You will turn the client's business goals into media recommendations and report on campaign results.

What you will do

• Plan and coordinate 360° media campaigns
• Analyse client briefs and turn business goals into media recommendations
• Co-create communication strategies and media plans for target groups, budgets and KPIs
• Work with specialist teams on detailed planning, buying and campaign optimisation
• Analyse campaign results and recommend ways to improve effectiveness
• Prepare presentations, recommendations and campaign summaries for the client
• Attend client meetings and build partnership relationships
• Follow media trends, new ad formats and how to use them in campaigns

Required qualifications

• Experience in planning media campaigns, especially in digital
• Knowledge of the digital advertising ecosystem
• Knowledge of 360° campaign planning and ability to combine different communication channels
• Experience analysing campaign performance and drawing conclusions from data
• Ability to prepare and present media recommendations
• Experience working with clients and specialist teams
• English at B1+ level

Nice to have

• Experience serving FMCG clients
• Knowledge of TV campaigns and other offline media

Benefits

• Employment contract
• Life insurance after one month of cooperation
• Contribution to English courses or a sports card
• Medical care after one month of cooperation
• Discounts at the company canteen
• Workation after six months of work
• Weekly office breakfasts for everyone
• Regular team-building meetings
• Broad offer of internal and external training
• Option to join the Innovation Community (MARTECH innovation programme with Mspark)
• Access to technology tools that can optimise your working time
• Referral programme for external hires

Before you apply

• The hiring process starts with a phone call, then a meeting with your future manager and HR
• Only candidates whose qualifications and stated terms closely match the recruitment goals will be contacted after review

About the company

WPP Media is a global media organisation within the WPP group, bringing together the Choreograph, EssenceMediacom, Mindshare and Wavemaker brands. The posting describes it as an AI-driven media operating unit that combines media, data and partnerships.