Implementador de Medios Digitales

The role

Configure, load and traffic paid media campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok and LinkedIn. Run quality checks before launch, monitor daily budget pacing, and prepare weekly and monthly performance reports and dashboards.

What you will do

• Set up and launch campaigns on Google Ads, Meta Ads Manager, TikTok, LinkedIn and other plan platforms
• Assign audiences, targeting, creative formats and budgets according to the approved strategy
• Implement UTM tracking parameters for clean measurement
• Check creatives, copy, links, calls to action and dates before activation
• Resolve technical discrepancies or ad rejections before they affect the client
• Monitor daily delivery and budget pacing, and alert the team to spend anomalies
• Help run A/B tests of creatives, audiences and calls to action
• Make basic operational optimizations such as rotating creatives and adding negative keywords or placement exclusions
• Download and process performance metrics for weekly and monthly reports
• Help build and update Excel dashboards for KPIs such as CTR, CPC, CPA, conversions and ROAS

Required qualifications

• Advanced student or graduate in Advertising, Marketing, Communication, Administration or an analytical or quantitative field
• Verifiable attention to detail and operational rigor
• Intermediate skills in Microsoft Excel or Google Sheets
• Intermediate English for reading technical platform documentation

Nice to have

• Basic knowledge of Google Analytics (GA4) and familiarity with traffic and attribution concepts (UTMs, cookies, conversion events)
• Active Google Skillshop certifications (Search, Display, Measurement) or Meta Certified Digital Marketing Associate

Benefits

• Health, vision and dental insurance
• Group retirement plans
• Generous paid time off program
• Preferential discounts with partners
• Wellbeing and mental health days
• Employee resource groups and office events
• Access to the global WPP Media and WPP network for learning and development

Before you apply

• No prior experience is required
• Only candidates selected for an interview will be contacted

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It is connected through WPP Open and powered by Open Intelligence.