Manager, Media Planning, UK

The role

You will plan media campaigns for clients, mainly connections planning across touchpoints and audiences. You will work with channel specialists to make those plans happen and act as the key liaison between clients and channel specialists.

What you will do

• Specify how to build and target audiences in addressable and non-addressable media and validate that the audience can be reached at the required scale
• Help design an approach for how and where to connect with defined audiences in media
• Support the team in designing the connections ecosystem and plan, working with channel specialists
• Manage campaigns day to day as the key liaison between clients and channel specialists
• Design measurement and testing frameworks to inform, measure and optimise campaigns

Required qualifications

• Breadth of understanding of all media channels and their role in a communications strategy
• Interest in both brand and performance campaigns
• Strong knowledge of audience planning tools
• Ability to draw clear insights and implications for media from different insight systems
• Passion for media and understanding of what makes a great media campaign
• Confidence in presenting with passion and conviction
• Excellent attention to detail, accuracy and meeting deadlines
• Open minded, flexible and a challenger mindset

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks, professional development and learning
• Employee resource groups and in-office events

Before you apply

• Must have the right to work in the UK

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.