GOC | Senior Associate, Media Planning

The role

You will plan digital media across social, programmatic and paid search for client campaigns. You will also own day-to-day campaign management, reporting and budgets, and act as a main contact for junior clients and planning associates.

What you will do

• Develop an in-depth understanding of social, programmatic and paid search channels and when and how to use them based on the client brief
• Use industry platform planning tools and train other team members on them
• Drive digital cross-channel planning and optimization using industry best practices
• Take ownership of campaign activity, including briefing teams, collating responses and managing client deliverables
• Run and analyse day-to-day and publisher reports to create an overview of insights and actions
• Work with comms planning and activation teams to run the account efficiently
• Bring in specialist teams for briefs and client questions where needed
• Ensure financial management processes are excellent and met on time
• Act as the main day-to-day contact for junior clients and answer their requests accurately and on time
• Support and mentor Planning Associates and flag issues to the Planning Director or Manager

Required qualifications

• A developed breadth and depth of industry understanding
• Confidence using tools, technology, techniques and systems, and ability to train others
• Comfort presenting data from internal and external platforms and turning outcomes into actionable activation plans
• Confidence answering client questions and liaising with internal teams on solutions
• Ability to deliver accurate reports with value-added insights
• Accountability for ongoing management of campaign budgets, including finance reconciliations
• Multi-market experience
• Ability to thrive in a fast-paced, dynamic environment with a partnership focus
• Proficiency in English
• Eagerness to work directly from Poland (Warsaw, Poznań, Kraków or Wrocław)

Benefits

• Access to internal learning platforms, certifications and training sessions
• Life insurance
• Medical care and sports card in Medicover
• Funding for English language learning
• Employee mental health awareness day
• Access to global WPP Media and WPP networks
• Employee resource groups and in-office events
• Private medical care, professional development, training programmes and flexible working arrangements (where applicable)

Before you apply

• Work is done directly from Poland; hiring is through employment contracts only
• Hybrid approach with teams in the office two days a week
• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.