Junior Strategic Planner (Mensch)

The role

As a Junior Strategic Planner, you help develop brand strategies, social content and campaigns together with the team. You study brands, consumer insights and trends, especially on TikTok and Instagram.

What you will do

• Get to know brands, their goals and challenges
• Observe people, trends and how other brands act, with a focus on TikTok and Instagram
• Help develop strategies that keep brands engaging over time
• Turn observations into ideas for social content, influencers and campaigns
• Work with clients and the team on briefings and alignment
• Use insights from what works to inform future ideas, supported by WPP AI tools

Required qualifications

• Practical insight into marketing, communication or strategy, e.g. from internships or working student roles
• Genuine passion for brands and advertising
• Curiosity about what moves people in everyday life
• Knowledge of platforms such as TikTok and Instagram and how good content works
• Fluent spoken and written German and English
• Hands-on, structured and independent way of working; willing to take responsibility

Benefits

• Flexible working hours with a focus on in-office exchange, plus remote work
• 30 vacation days plus one flexible day; 24 and 31 December are also free
• Health services, attractive pension plan and Mental Health Awareness Days
• Diverse training and internal career programmes across the WPP network
• Company events, employee discounts, Job Ticket, Wellhub and Job Bike
• Employee Resource Groups and regular internal events

Before you apply

• The posting encourages applications even if not every listed qualification is met

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. T&P describes itself as a data-driven communications agency combining creativity, technology and data.