Junior Digital Measurement & Analytics

The role

This role supports the setup, maintenance and analysis of digital data systems for clients in several sectors. The work covers tag configuration and data validation, cookie consent and privacy compliance, and building performance reports.

What you will do

• Support the execution and updating of the measurement plan and KPI matrices for web and app platforms.
• Configure, test and publish tags, pixels and events via Google Tag Manager (web) under senior guidance.
• Run functional QA to confirm digital events and dataLayer variables fire correctly.
• Support validation of cookie consent banners and apply Consent Mode and GDPR good practices.
• Support data extraction and interpretation in GA4 to answer business and media performance questions.
• Develop and maintain operational dashboards and reports in Looker Studio to track KPIs.
• Help identify data discrepancies between media platforms (Google Ads, Meta Ads) and GA4.

Required qualifications

• 1 to 2 years of professional experience or relevant internships in digital analytics, web analytics, digital marketing or campaign management.
• Practical knowledge of the Google Analytics 4 (GA4) ecosystem.
• Basic concepts of Google Tag Manager (GTM Web).
• Good ability to interpret digital marketing metrics (sessions, conversions, conversion rates, CTR).
• Ease working with Excel or Google Sheets.
• Basic awareness of GDPR and consent management in digital environments.
• Rigour, attention to detail and focus on data validation and quality.
• Proactivity, strong organisation and time management.
• Good oral and written communication skills.
• Continuous willingness to learn and grow technically.

Nice to have

• Knowledge of or interest in learning GTM Server-Side and conversion APIs (e.g. Meta CAPI).
• Basic HTML, JavaScript or JSON / dataLayer structure knowledge.
• Basic SQL or introductory Google BigQuery experience.
• Official Google Analytics (GA4) certification.

Benefits

• Health insurance from day one.
• Flexible benefits plan.
• Additional holiday days.
• Wellbeing and work-life balance platforms.
• Access to WPP Group discounts (gyms, restaurants, hotels and more).
• Coffee, fruit and cereal for a healthy breakfast or snack.

Before you apply

• Shown as a junior role for someone looking to develop technical skills in digital data measurement and architecture projects.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. Its clients use WPP Open and Open Intelligence to see where, how and why their media investment is working.