Senior Media Planner

The role

This senior media planner will build client-specific media plans across all media channels and oversee campaigns from briefing through reporting. You will present plan recommendations to clients and work with the Client Business Lead and performance teams.

What you will do

• Plan and execute digital media campaigns
• Present media plan recommendations and points of view to clients
• Oversee campaign management from briefing through post-campaign reporting and analysis
• Make decisions on campaign optimization and strategic changes
• Ensure media plans meet client objectives and efficiency goals
• Track media expenditures for agency and client budget compliance
• Maintain client contact and manage requests such as plan and budget changes
• Work closely with the Client Business Lead
• Work collaboratively with Programmatic, Social and Search teams

Required qualifications

• Minimum 3+ years of related experience as a Digital Planner/Buyer or in media, investment or strategy teams within an established media agency
• University or college degree/diploma in Media, Marketing, Business or related field, or equivalent professional work experience
• Experience working with a range of clients in a digital environment
• Knowledge of buying methods such as CPM, CPC, CPE, CPA
• Understanding of digital media channels (display, mobile, video, paid search, paid social)
• Proficiency with syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
• Proficiency with Microsoft Office Suite
• Solid experience with DFA digital campaign set-up, trafficking and tagging processes
• Solid experience with reporting tools (DFA, Omniture, Webtrends, Google Analytics)
• Accuracy and attention to detail
• Clear concise communication, orally and in writing
• Ability to manage multiple projects and delegate and oversee assistant workload

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• Applicants should request accommodations or flexibility with the hiring team during the interview process

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.