Data Analyst H/F - CDI (Lille)

The role

You will produce statistical analyses and marketing models for clients in France and the UK, including prospecting scores, lookalike models, segmentations and profiling studies. You will support the sales team in client meetings and help present results and recommendations.

What you will do

• Build prospecting scores and lookalike models, from simple to complex cases.
• Carry out segmentations, profiling studies and analyses of respondents.
• Run counts and selections on criteria for client campaigns.
• Deliver rigorous, reliable and structured outputs that meet deadlines.
• Join sales team client meetings in France and the UK to explain analyses and make recommendations.
• Contribute to improving methods, automating workflows and exploring new tools, including generative AI.

Required qualifications

• Master 2 / Bac+5 in Statistics, Machine Learning, Big Data, Data Science or Artificial Intelligence.
• About 2 years of experience (work-study and significant internships included) in data mining, statistical modelling or marketing-oriented data analysis.
• Operational proficiency in Python and SQL.
• Proficiency in Microsoft Office (advanced Excel, PowerPoint).
• Knowledge of data visualisation techniques.
• Professional English, level B2 minimum.

Nice to have

• Knowledge of R.
• Knowledge of data visualisation tools such as Power BI.
• Interest in generative AI applied to data, data storytelling and agile methods.

Benefits

• Competitive salary.
• Health insurance (mutuelle), 70% employer-paid.
• Provident insurance (prévoyance).
• Meal vouchers (titres-restaurant).
• 25 days of paid annual leave.
• 12 RTT days per full calendar year.
• Additional leave days at every 5 years of seniority.
• Sustainable mobility allowance (optional).
• Access to international WPP Media and WPP networks.

Before you apply

• Only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships. This role is in Conexance, a data-driven marketing leader in France part of WPP's Choreograph technology and data arm.