Regional Strategy Lead

The role

Lead the regional strategic agenda for a key client, turning business challenges, consumer understanding and market opportunities into brand, media and experience strategies. Connect global and regional ambition with local market realities and serve as a trusted partner to senior clients and agency leadership.

What you will do

• Define the strategic direction for a key client, linking business objectives, audience priorities, brand positioning and media investment
• Uncover growth opportunities across consumer segments, categories, occasions and markets
• Develop shared regional frameworks and let markets adapt strategies to local realities
• Integrate strategy, insights, data, analytics, planning, content, commerce and technology
• Lead senior strategic conversations and influence decisions with narratives and evidence
• Establish learning agendas and measurement frameworks linking communications performance to outcomes
• Coach strategy leads across markets and raise the quality of strategic thinking
• Lead strategic development of opportunities for organic growth
• Turn emerging consumer behaviors, platforms and technologies into client opportunities

Required qualifications

• 10+ years of experience in brand, media, communications or business strategy
• Senior leadership responsibilities
• Experience managing regional or multi-market clients
• Ability to translate complex business challenges into actionable strategies
• Understanding of media ecosystems, consumer behavior, brand building, digital platforms and commerce
• Ability to interpret research, audience data and business performance
• Excellent storytelling, presentation and senior stakeholder management skills
• Ability to develop talent and lead multidisciplinary teams through influence
• Professional fluency in English and Spanish

Nice to have

• Portuguese

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks and learning
• Employee resource groups
• In-office events and celebrations

Before you apply

• Accommodations or flexibility can be discussed with the hiring team during the interview process

About the company

WPP Media is WPP's global media collective, bringing together media, data and partnerships to deliver growth for brands. EssenceMediacom, a WPP Media brand, is a data and technology-driven media agency built around analytics and insights.