Wppmedia
Account Manager, Programmatic, GCS
London, United Kingdom. Posted 2 days ago
The role
You will manage and optimise programmatic media campaigns for clients, working towards their KPIs. You will also create programmatic strategies, present campaign performance to clients, and support and train junior team members.
What you will do
- Oversee the implementation, management and daily optimisation of campaign activity to meet client objectives and KPIs
- Create media plans designed to achieve specified KPIs
- Create programmatic strategy for the client portfolio
- Plan, execute and evaluate testing for clients, with suggested new test ideas
- Hold regular client calls, campaign briefings and detailed performance presentations
- Complete client reporting, analyse results and recommend future activity
- Develop relationships with media owners and service providers to select suppliers
- Manage and develop junior team members and monitor workloads and deadlines
- Use buying tools to drive accountability, efficiency and actionable insights
- Ensure financial accuracy, including reconciliation of spend and programmatic fees, and support daily QA
Required qualifications
- Passion for programmatic activation and driving excellence
- Confidence using DSPs, including Google Ads
- Ability to explain technical points to non-technical audiences and coach others to do so
- Analytical, with ability to handle large data sets to find trends and insights
- Ability to develop and execute testing roadmaps in programmatic (audience, media, creative)
- Excellent verbal and written communication skills
- Ability to communicate with people from diverse backgrounds, cultures and countries
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Access to global WPP Media and WPP networks and learning opportunities
- Employee resource groups and in-office events
Before you apply
- The right to work in the UK is required
About the company
WPP Media is WPP's global media collective, bringing media, data and partnerships together. The company describes itself as an equal opportunity employer.