Senior Associate, Media, Egypt

The role

The Senior Media Executive will lead the development and execution of advanced digital media strategies. The role aims to enhance the company's online presence, drive engagement, and achieve marketing goals for clients.

What you will do

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality, engaging content.
• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.
• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Required qualifications

• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 1-2 years of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for growth and learning.
• Employee resource groups and in-office events.

Before you apply

• Only candidates selected for an interview will be contacted.
• Accommodations or flexibility can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships. Essencemediacom, a WPP Media brand, is a data- and technology-driven media agency.