Digital Lead

The role

You will lead the end-to-end digital delivery for a client portfolio, from brief and strategy through planning, activation, optimisation and measurement. You act as the senior digital point of contact for the client and lead digital conversations and performance reviews.

What you will do

• Act as the senior digital point of contact for the client and client leadership team
• Translate business and marketing objectives into digital media strategies and plans
• Own the digital response to client briefs from briefing through to campaign activation
• Lead digital media planning across paid social, search, programmatic, video, display, connected TV, commerce media and creator media
• Maintain end-to-end oversight of campaign delivery, timelines, budgets and QA before launch
• Provide leadership and oversight to channel specialists without replacing their expertise
• Lead performance and optimisation reviews against agreed KPIs
• Ensure reporting gives clear interpretation and actionable insight
• Establish digital governance, budget oversight and compliance with privacy and brand safety requirements
• Coach planners, executives and activation specialists to build digital capability

Required qualifications

• 7+ years' experience in digital media, digital marketing or integrated media
• Strong understanding of the digital media ecosystem across Search, Social, Programmatic, Video and emerging digital channels
• Experience managing complex, multi-channel digital campaigns
• Strong understanding of digital planning, activation, optimisation and measurement
• Experience managing significant digital media budgets
• Strong client leadership and presentation skills
• Ability to translate complex digital information into clear business recommendations
• Strong project management and operational discipline
• Experience working with specialist activation and analytics teams
• Strong understanding of digital KPIs, measurement and performance optimisation

Nice to have

• Experience working on large regional or global clients
• Experience across multiple brands or markets
• Knowledge of retail and commerce media
• Creator / influencer marketing experience
• Experience with Google Marketing Platform, Meta, TikTok and major programmatic platforms
• Understanding of marketing effectiveness, attribution and incrementality
• Experience implementing automation or AI-enabled media workflows

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.