Director, OOH Direct Activation

The role

Lead the Toronto OOH/Print Activation team and own senior client relationships for an assigned portfolio. Set team direction with the VP and be accountable for end-to-end out-of-home and print activation, from recommendations and negotiation through execution, reporting and financial reconciliation.

What you will do

• Set priorities and delivery plans for the OOH/Print Activation team with the Activation VP.
• Lead and develop the team of Managers, Account Executives and Coordinators, including coaching and workload allocation.
• Own senior client relationships for the assigned portfolio as a trusted advisor, including escalations.
• Be accountable for end-to-end OOH/Print activation, including negotiation, execution, optimization, reporting and reconciliation.
• Champion innovation across traditional, digital and programmatic OOH and print formats.
• Lead major client deliverables such as annual plans and recommendations.
• Contribute to vendor and commercial forecasting, partnership deals and negotiations.
• Review end-of-month revenue variances and recommend corrective actions.
• Co-lead OOH/Print contributions to new business pitches and support global network requests.
• Ensure financial accountability for assigned accounts, including budget oversight, reconciliation and profitability.

Required qualifications

• College or university degree in a related field (Business Administration, Marketing, or Communications).
• 6-8+ years of substantial hands-on expertise in both OOH and Print and a track record of leading complex client portfolios.
• Proven experience leading and developing a media activation team.
• Deep knowledge of the OOH and Print media landscape, including traditional, digital and programmatic OOH and print formats.
• Ability to set team direction, make sound decisions and resolve complex activation and client challenges.
• Exceptional attention to detail and strong financial acumen, including budgets, forecasting, reconciliation and profitability.
• Strong senior-level communication, presentation and negotiation skills.
• Superior organizational skills to oversee multiple complex campaigns in a fast-paced environment.
• Proven ability to build strong senior-level client and internal relationships.
• Advanced strategic and analytical capabilities.
• Travel may be required.
• Advanced PC skills, including all Microsoft Office products and AI technology.

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for growth and learning
• Employee resource groups and in-office events

Before you apply

• Travel may be required as dictated by client and business needs.
• Hybrid work with teams in the office around four days a week; accommodations or flexibility can be discussed with the hiring team during interviews.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is an equal opportunity employer.