Manager, OOH Direct Activation

The role

You will lead media investment and activation for a portfolio of major client accounts across TV, Radio and Digital Direct. You will also manage and mentor a team of Associates and Senior Associates.

What you will do

• Lead investment strategy across Linear/Connected TV, Broadcast, Radio and Digital Direct
• Manage relationships with Canadian broadcast networks, audio vendors and direct digital publishers
• Help lead Joint Business Partnerships and find first-to-market opportunities
• Build point-of-view content on Canadian media trends and audience shifts
• Direct, develop and mentor junior team members
• Oversee campaign workflows in Mediaocean (Prisma/BCC) from buy creation to billing reconciliation
• Own financial integrity of client accounts, including reconciliations and billing disputes
• Work with MMD, Ad Operations and Client Leadership teams
• Direct use of audience measurement tools to analyze reach, frequency and competition
• Oversee pre-buy validations and post-campaign analyses; present findings to clients

Required qualifications

• 4+ years of progressive media buying or investment experience in an advertising agency
• Dedicated leadership across TV, Radio and Direct Digital media
• Proven track record of managing, mentoring or guiding associates
• Advanced hands-on command of Mediaocean (Prisma/BCC)
• Working knowledge of Canadian media tools such as NLogic, Numeris, Vividata
• Proven background negotiating large-scale broadcast and direct digital packages with Canadian media sales houses
• Poised, articulate verbal and written communication skills
• Strong business judgment and ability to prioritize under tight deadlines

Benefits

• Competitive compensation packages and performance-driven incentives
• Comprehensive health, dental and vision benefits
• Group retirement savings plans
• Significant paid time off, including vacation, personal days and agency-wide mental health awareness days
• Ongoing learning and leadership development across WPP's global network
• Employee Resource Groups, social committees and team showcases

Before you apply

• WPP Media is an equal opportunity employer

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform.