Senior Associate, OOH Direct Activation

The role

You will lead investment strategy and negotiations for out-of-home (OOH) media in Toronto. You will also manage client and planning relationships and coach a team of Associates.

What you will do

• Oversee and drive media investment recommendations across all OOH formats.
• Secure competitive pricing, added value, and priority placement for clients.
• Manage senior-level relationships with major OOH vendors and lead Joint Business Partnerships.
• Direct, develop, and mentor junior team members and conduct quality reviews.
• Oversee campaign workflows in Prisma from buy creation through billing reconciliation.
• Own the financial integrity of client accounts, including reconciliations and billing disputes.
• Collaborate with Strategic Planning, Ad Operations, and Client Leadership teams.
• Direct audience analytics and lead Post-Campaign Analyses for client presentations.
• Identify and implement process improvements across the activation team.

Required qualifications

• 4–6+ years of progressive media buying, planning, or investment experience in an advertising agency.
• Dedicated leadership experience in OOH media.
• Proven track record of managing, mentoring, or guiding junior planners, buyers, or coordinators.
• Advanced, hands-on command of MediaOcean for campaign set-up, pacing, and financial stewardship.
• Working knowledge and analytical fluency with Canadian media tools, including COMMB, Vividata, and media research platforms.
• Proven background negotiating large-scale OOH packages with Canadian media sales houses.
• Poised, articulate verbal and written communication skills.
• Comfort presenting complex investment strategies to VP/Director-level client stakeholders.
• Strong business judgment, organizational rigor, and the ability to prioritize under tight deadlines.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to the global WPP Media and WPP networks for learning and growth.
• Employee resource groups and in-office events.

Before you apply

• WPP Media is an equal opportunity employer.
• Only candidates selected for an interview will be contacted.
• Flexibility or accommodations can be discussed with the hiring team during the interview process.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships. It works through the WPP Open platform to help clients see where and why their media investment is working.