Manager, eCommerce, Italy

The role

You will lead integrated eCommerce strategies across Amazon Retail, Performance Media and Data for assigned clients or workstreams. You will act as a senior advisor, coordinate specialist teams and turn complex data into clear recommendations for senior stakeholders.

What you will do

• Define and scale Amazon Retail strategies linking growth levers, organic growth and media investment
• Own the cross-channel eCommerce and media strategy for assigned clients or workstreams
• Develop executive-level presentations with insights and investment scenarios
• Shape Performance Media and Data strategies, including measurement, modelling and ROAS forecasting
• Lead competitive, category and market analyses to identify growth opportunities
• Define full-funnel strategies across Amazon Advertising and, where relevant, Google, Meta and TikTok
• Guide media investment and budget allocation based on objectives and performance data
• Coordinate specialist teams and peers across Search, DSP, Retail and Data & Analytics
• Act as primary eCommerce advisor for assigned stakeholders
• Provide guidance and subject-matter expertise to specialist and junior colleagues

Required qualifications

• 5+ years of professional experience across Amazon Retail and eCommerce
• Deep knowledge of Vendor Central and/or Seller Central
• Strong Performance Media expertise, particularly across Amazon Advertising
• Strong expertise in Data Strategy, Business Intelligence, measurement and forecasting
• Strong commercial and business understanding
• Proven ability to connect Retail, Media and Data into strategic recommendations
• Experience guiding cross-functional teams without necessarily holding formal line-management responsibility
• Strong stakeholder-management skills with senior internal and external stakeholders
• Excellent executive communication, presentation and storytelling skills
• Advanced knowledge of PowerPoint and Excel, with ability to use technology and AI tools
• Fluent written and spoken English

Nice to have

• Knowledge of Google, Meta and TikTok in performance media
• Knowledge of DTC eCommerce, TikTok Shop and the broader Retail Media landscape

Benefits

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language platform with access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform with at least 2000+ courses
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
• Competitive medical, group retirement plans, vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

Before you apply

• The employment contract is governed by CCNL Aziende del Terziario distribuzione e Servizi

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It works through the WPP Open platform and Open Intelligence.