Associate Director, Research & Insights

The role

This role brings together data from several sources to produce consumer, culture, competitive and media insights. The person will build presentations, lead client workshops, and manage research projects.

What you will do

• Use 1st, 2nd and 3rd party data to derive insights on competitive, culture, consumer and media
• Use AI tools to automate routine research and speed up data analysis
• Find new audience opportunities and explain who they are and how to reach them
• Build insight presentations and present them to internal and external stakeholders
• Manage research projects using multiple research methods
• Design and build custom insight tools from disparate data sources
• Lead strategic workshops with clients on research findings and their business and media uses
• Develop thought leadership on competitive, culture, consumer and media topics
• Act as a trusted insight partner to clients
• Support new business pitches with insight analysis

Required qualifications

• Minimum 4 years of industry or relevant experience in Strategy, Planning, Research and/or Media
• Previous work experience at an agency, consultancy, research supplier, or client research role
• Generative AI platform and analytical tool skills
• Working knowledge of syndicated consumer and media sources (such as Nielsen AdIntel, Pathmatics, MediaRadar, ComScore, GWI, MRI, YouGov)
• Advanced proficiency in Microsoft Excel, including complex functions, data analysis tools and pivot tables
• Data visualization skills
• Knowledge and application of foundational statistical methods

Nice to have

• Foundational knowledge of the media planning process and media fluency (strongly preferred)
• Familiarity with SQL, R and Python (a plus, not a requirement)

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision and dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days
• Access to global WPP Media and WPP networks for learning and growth
• Employee resource groups and in-office events

Before you apply

• Applicants may request accommodations for disabilities, including disabled veterans, by contacting GroupM Leave Administration
• Accommodations or flexibility on the hybrid schedule can be discussed with the hiring team during interviews

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, which describes itself as a growth partner for the world's leading brands.