Senior Associate, OOH Solutions

Toronto, Canada. Posted 3 days ago

The role

You will plan and manage out-of-home (OOH) and print media campaigns for several WPP Canada clients. You will build media plans, present recommendations, and report on campaign results.

What you will do

Plan OOH and print campaigns day to day
Present media plan recommendations and points of view to planning teams
Manage campaigns from initial briefing through post-campaign reporting and analysis
Make decisions on campaign optimization and strategic changes
Make sure media plans meet client objectives and efficiency goals
Track media expenditures for agency and client budget compliance
Maintain relationships with agency planning teams and manage client requests
Work closely with the Associate Director and Manager
Mentor and train the team's coordinator and oversee their workload
Follow industry news to build knowledge of the media industry

Required qualifications

Minimum 3+ years of related experience as a traditional media planner, or in media, investment or strategy teams within an established media agency
University or college degree or diploma in Media, Marketing, Business or a related field, or equivalent professional work experience
Experience working with a range of clients
Deep understanding of the OOH (digital, static and programmatic) and print landscape
Proficient with Microsoft Office Suite
Accuracy and attention to detail
Ability to communicate concisely and clearly, orally and in writing
Self-starter who shows initiative
Ability to manage multiple projects
Ability to delegate and oversee coordinator workload
Team player who can help drive strategy in a constantly changing landscape
Thrives in a fast-paced environment

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Access to the global WPP Media and WPP networks for growth and learning
Employee resource groups
Frequent in-office events

About the company

WPP Media is WPP's AI-driven media operating unit, combining media, data and partnerships to deliver creative personalisation at scale. It is part of WPP, a growth partner for leading brands.