Senior Associate, Media, Lebanon

The role

This senior associate will lead the development and execution of digital media strategies to grow online presence, engagement and brand awareness for clients. The role includes managing digital campaigns across social media, email and digital advertising, and reporting on performance.

What you will do

• Develop and implement digital media strategies to support marketing objectives and brand visibility.
• Analyze market trends and user data to inform strategy and make data-driven decisions.
• Design, execute and oversee digital campaigns across social media, email marketing and digital advertising.
• Manage digital media campaigns end to end, including budget management and performance tracking.
• Develop and manage a content calendar aligned with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high-quality, engaging content.
• Plan and manage paid digital advertising campaigns, including PPC, display and social media ads.
• Implement SEO best practices and manage SEM campaigns to drive traffic and conversions.
• Track, analyze and report on key performance indicators for all digital media activities.
• Provide insights and recommendations to improve campaign effectiveness and ROI.

Required qualifications

• Bachelor's degree in marketing, communications, digital media or a related field.
• Minimum of 1-2 years of experience in digital media, marketing or a related role.
• Proven experience with digital media platforms, reporting and campaign management.
• Strong understanding of social media, SEO, SEM and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics and social media insights.
• Excellent communication, organizational and analytical skills.
• Ability to lead projects, manage multiple tasks and meet deadlines.

Benefits

• Competitive medical insurance.
• Group retirement plans.
• Vision and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP Media and WPP networks for growth and learning.
• Employee resource groups and in-office events.

Before you apply

• The posting states that only candidates selected for an interview will be contacted.

About the company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data and partnerships. Mindshare, a leading WPP Media brand, focuses on growth that benefits people, planet and business.